Branding

Branding for Nati the first openly gay Mizrahit singer. In this project, I trace Nati’s career in an attempt to delineate the “New Mizrahi” and examine homosexual/homo-erotic aesthetics in the context of the so-called Mediterranean music and the culture of the Mizrahi Jews. 
I pursue this ends by first inventing a gay Mizrahit singer-songwriter and then designing three concept albums that tell his life story.